This is the latest project that I had chance to work as Project Manager (PM) at Bracom Agency.
In this post, I will share my point of view, experience and "behind the scenes" stories about the project when working as PM.
All credit goes to: Bracom Agency
Phu Dong Group is a real estate corporation with nearly 40 years experience in the industry.
They have expertise in Real Estate, Construction, Construction Materials, Education and Tourism.
“Branding is more than an identity” - The Futur
Branding is not a logo, a product, a mockup image that are photoshoped with the logo on it.
It is a “gut feeling about a product, service, or company”
Doing "Branding" is hard, but doing "Rebranding" is even harder. When doing "rebrand", you have to make sure that the "new branding" doesn't conflict or become irrelevant with the current target audience. You have to upgrade the brand as long as align it with the old one.
It takes us 4 month to successfully deliver the ultimate result to our client.
And I am truly grateful that everyone in the team were capable of finishing the project in the
most perfect way possible. This thank you note is for our hard-working and energetic team.
Cheers for you guys:
Mr. Andy Ho (Creative Director - the BIG BRAIN of the project);
Thạnh (Graphic Designer - you tell him your imaginations, he turn them into realistic images)
Duy (Illustrator - you want a cartoon mascot? sketch ideas? illustration?,... let him know)
Kỳ (Motion Graphic - he will make the boring static visual become more "alive")
Ngân - Thịnh - Hào (Graphic Designers - the "magic triangle", they dominate the brainstorming meeting with their unique idea)
And for those who are curious to know the stories
Let's get started!
From my humble 4 years experience in Branding design (starting at freelancer, end up becoming PM recently), most of the Branding Projects consist of 4 steps:
Interview => Research and Confirmation => Just do it => Refine
We start this project from late December of 2019, and work closely with the group's CEO to interview, briefing, understanding and developing the concept from very beginning.
The first direct interview with the clients is the most important step.
It can either enlighten or crush your entire project. After collecting enough information and insights from the client, I will bring it back to the internal team and doing research.
“Don't be a designer, become client's companion”
We take lots of time to study about everything we can, that relate to our clients.
We study theirs business model, core value, missions, visions, marketing plans, the products, the market, competitors... literally everything and analyze those information.
And at the end of this step, Mr. Andy - Creative Director represented the team to propose and consult all of the possible solutions and make sure that we are on the same page with the clients.
The moodboard - Building a world for the brand to fit in
It takes one more direct meeting with the client to discuss and finalize the moodboard. This is surely an interesting step, the clients always give you so much useful information. I encourage you to let the clients help you along the way.
And here we are, I will show you all the final work of our team without saying too much (I am lazy actually. So maybe when we have chance to meet directly, I will share more with you)
"a wealthy area in the east".
We start the project from this point, as transform and combine the "sun" and the "coin" to illustrate the meaning of our client's brand name into visual artwork.
The logo typeface is inspired from the structure of construction.
It also represents for the development of their buildings and projects.
留言